If you wanted to use the Blizzard animation API in XML, you could do something like:
Code:
<Frame>
...
<Animations>
<AnimationGroup name="$parentPulse" parentKey="pulse" looping="BOUNCE">
<Alpha change="-1" duration="1.5"/>
</AnimationGroup>
</Animations>
<Scripts>
<OnLoad>
self.pulse:Play();
</OnLoad>
</Scripts>
</Frame>