Originally Posted by Duugu
I wouldn't do it at all, but imho there's a small difference between sponsorship and pure advertising.
What if the title bar or whatever of an addon shows (let's say on first start) something like "Sponsored by clickmeandibiteyou.com"?
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There's definitely a point where it becomes advertising. If you pay money / offer support, and you get your icon/logo shown on the user's screen, then the line's been crossed. Which is kind of the point of sponsorship, to get your brand/product displayed, so perhaps it could be said they're one and the same.
Now, if you kept your sponsor's branding on the website/page where users downloaded your addon, then that would be perfectly fine.