Originally Posted by Syh
The download counter is a great indicator of an addon's popularity as it is. Some might argue that people are able to add to the downloads counter more than once in a couple month span, but I think that's actually a pro for the system.
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While the download counts shown on Curse.com might include multiple downloads per user, the Curse Client only counts unique downloads per user, since you have to be logged into your Curse account to use it. This prevents people from gaming the system and padding their download count to earn more money through Curse's "author rewards" program.