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Shorter is better. If you can't cover everything in five minutes (or less), break it down into multiple videos. Don't just cover what any idiot can figure out looking at the options, make useful suggestions, and explain why they're useful. Personality and humor are good, if they're not overdone. Make sure what you're talking about is easy to see and read. Explain what people are seeing, especially if you're showing combat (which can be pretty hard to follow). Production quality is important.
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