Fancy Term for Screen Layout/Design

[JDoubleU00]

I remember reading about proper screen layout/symmetry/design a while back. There was a fancy term for this and I think it was on Wikipedia. I've tried search the site/Googling, but I'm not using the right terms. It was a really good read (for me) that covered things like where the eyes look and laying out elements to minimize eye movement.

Any idea what this fancy term is or perhaps where I can find some good guides for this? This was not specific to WoW design, it was just mentioned in a WoW forum that I cannot remember.

Thanks.