[seyan777]

Originally Posted by Rilgamon https://us.battle.net/forums/en/wow/topic/20419283368

and you see tons of comments there ppl arguing Blizzard's stupid decision.

Gift a key to friend or family? That's not a thing Blizzard should be concerned about.

Sell it to other gamers? Again, why does it have to be customers responsibility to do so?

All they need to do is just exactly what they have done with Diablo 3: Reaper of Souls release and its early access in-game goodie, Wings of Valor.

Worried of those stupid customers cancelling a pre-order after receiving early access content? There are tons of workarounds suggested by players which succeeded in other games and companies.