|
In my experience, apathy is the #1 guild killer, from raiding guilds to social guilds. Nothing is more demoralizing for a guild than members who could care less about the guild's focus.
I do place some blame on Blizzard for the premature announcement of the expansion though. After the BC xpac, players had the mindset that it would be pointless to gear up at 70 if that gear would be replaced by greens in a level or two (all reports I've seen says it's not true for WotLK).
|