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Look at it this way. If people are buying in game money with real cash it will cause the prices to jump up rather high as (quite a few) people will be willing to pay higher prices for in-game items. What will happen is those who can't afford to or are opposed to buying gold even if from a legit source will be forced to either spend (real) money to be able to buy in-game items, or they will have to spend insane amounts of time farming (more so than now) to obtain the gold or finally not participate in the in-game economy at all. The concept as a whole caters to people who have the real world finances to spend on gold. You don't get additional subs and monthly fees by alienating parts of your player base.
Not to mention that if blizzard were to participate in this concept it would be in their best interests to manipulate the market so that people will have to buy more gold to keep up. Thats just all sorts of ugly in the end.
Lets not forget that taking away from (in many cases) needed time to play will eventually hurt the subscriber base and therefore lose money from subs in the long run. Its a balancing act. Sure selling gold for them would give a quick boost of money but if you can buy 15k gold for that tundra mammoth then why bother making it 15k gold in the first place? Why not make it 50k to jack up the price and encourage people to spend even more cash for it? Why not just sell it for cash and skip the middle man?
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I think Hong Kong Phooey was a ninja AND a pirate. That was just too much awesome. - Yhor
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