WoWInterface and Curse working together to help protect authors and other site-users

[Slakah]

I basically said all of this to come down to a quick point. The community (as it's probably evident) wants something that is easy to use and not filled with advertising, having to pay an additional monthly subscription fee, and that actually works.

WoWInterface (namely Shirik) is developing an Addon-Manager, and from the look of the screenshots looks very simple, it's currently in alpha and to my knowledge will not require a subscription to use the holy "Update everything button", but it does look pretty pritty.