A question to add-on developers

[Malsomnus]

I'm curious, how do you other people advertise their add-ons? The only thing I have to go by is the recently-updated list on this site, and that's pretty hard to stay on even with several new versions every week. I don't really like marketing, and it would feel pretty childish to go "Hey, look at this thing I made!" at people.
... and yet, I'm pretty sure there are many people out there who would find my add-ons useful if only they knew about them.
So how do you guys let the masses know about your add-ons?